50 by 50 / Devo

"I’m asked quite often why we are launching our brand with a Pinot Noir and a Rosé of Pinot Noir. The answer is quite simply that I love the varietal. You might say I’m a Pinot Noir junkie. It’s true that Pinot Noir would never thrive in Wooden Valley so we went to one of the best locations in California to purchase our fruit where it does thrive – the Sonoma Coast."

Gerald V. Casale
Proprietor/ The 50 by 50 brand
Rock Legend / Devo