Loco PURO CORAZON Blanco Tequila, Jalisco, Mexico NOM 1123 AF

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LOCO PURO CORAZON

Loco Puro Corazon is unrivaled in its purity, elegance, and refinement. Daring to go beyond all others, we asked how we could push the limits of innovation and quality. Meticulously and expertly hand crafted, drop by drop, we captured the pure heart of the distillation. Fully discarding all heads and tails, with zero reintegration, we discovered extraordinary smoothness, ethereal aromatics and a rich, bright agave identity. Produced in very limited quantities, enjoy sipping this tequila on its own, or paired with foods to showcase its elegance and silkiness. “Best Overall Tequila”, Robb Report, May 2023.

ABOUT LOCO TEQUILA

Loco Tequila seeks to create a new paradigm of tequila-making, one that is defined by terroir, innovation, refinement and uncompromising quality. Following rigorous protocols - from farming to distillation - each limited batch is artisanally crafted using ancestral methods that honor the original identity of agave.

Loco Tequila owns and farms over 200 acres of agave, all within 3 miles of their historic Hacienda de La Providencia and distillery in El Arenal, Jalisco, recognized by UNESCO as the origin of tequila production. Situated at 1,450 m (4,757 ft), the acidic volcanic soils impart bright citrus notes with clean mineral undertones.

Essential to the refinement, richness and smoothness of Loco Tequila is their rare "double jima" technique, shaving the piña a second time to expose the white flesh and removing the cogollo (heart) to eliminate green, waxy and bitter flavors. 

After slow cooking in a traditional horno, both the tahona and small roller mill are used to extract complex, agave-driven flavors. Then using 100+ year old native yeasts, rescued from the wooden tanks of our historic hacienda, we prepare six separate open-air fermentations for every small batch production.

Farmed by Maestro Agavero, Antonio Sanchez and created by Maestro Tequilero, Alberto Navarro, author of Larousse del Tequila. Renowned Mexican artist Jan Hendrix was commissioned to design the packaging. 

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